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Image Format Converter

Convert between image formats

About Image Format Converter

Different platforms expect different formats, and launching Photoshop to convert one file is overkill. This tool converts between JPEG, PNG, WebP, and AVIF using Sharp's best-in-class encoders — mozjpeg, oxipng, libwebp, and libaom. AVIF at quality 60 is typically 40–50% smaller than JPEG at quality 80, with full Chrome, Safari, and Firefox support since 2022 — the best choice for above-the-fold hero images. WebP is the safe modern default at roughly 30% smaller than JPEG. When converting from a transparent PNG to JPEG, you choose the fallback background colour instead of getting unexpected black corners. EXIF metadata including GPS coordinates is stripped as a side effect of re-encoding. Files are deleted from the server within seconds of download. No account, no watermark, no limit on conversions per day.

Why use Image Format Converter

Four Formats, Best-in-Class Encoders

Sharp handles JPEG via mozjpeg, PNG via oxipng, and WebP and AVIF via their respective reference encoders. Using the right encoder for each format produces meaningfully smaller files than general-purpose converters that use a single codec for everything.

AVIF for 50% Smaller Hero Images

AVIF at quality 60 is typically 40–50% smaller than JPEG at quality 80, with Chrome, Safari, and Firefox support since 2022. For above-the-fold photos where every kilobyte affects Largest Contentful Paint, AVIF is the highest-impact format switch available.

Transparency-Safe Conversion

Converting a PNG with an alpha channel to JPEG drops the alpha layer because JPEG has no transparency support. Instead of producing unexpected black corners, you pick the fallback background colour — white, a brand colour, or anything else that matches your page.

Quality Slider for Lossy Formats

JPEG, WebP, and AVIF all have configurable quality from 1 to 100. PNG uses lossless encoding by default. Defaults are set to web best practice for each format, so you can convert without tuning anything unless you have a specific size target.

Strips EXIF as a Side Effect

Re-encoding through Sharp drops camera GPS, serial numbers, and other EXIF metadata automatically. Convert your format and sanitise metadata in a single upload rather than running two separate tools.

Files Auto-Deleted After Job

Uploads are processed in a temporary directory and deleted within seconds of the download response. No caching, no analytics pipeline, no object storage. Your files do not persist on any server.

How to use Image Format Converter

  1. Upload a source image in JPEG, PNG, WebP, or AVIF format
  2. Select the target format from the dropdown (JPEG, PNG, WebP, or AVIF)
  3. For lossy formats (JPEG, WebP, AVIF), set the quality slider — 80 is the recommended default
  4. If converting from a PNG with transparency to JPEG, choose the background fill colour
  5. Click Convert and wait — AVIF encoding may take 3–5 seconds for large files
  6. Download the converted file and compare sizes in the before/after summary

When to use Image Format Converter

  • When switching site hero images to WebP or AVIF to improve Core Web Vitals and Lighthouse performance scores
  • When a CMS, app store, or form rejects an AVIF or HEIC file that your phone or design tool produced
  • When exporting Figma or Illustrator designs as PNGs and you need JPEG for stakeholder presentations or email
  • When a transparent PNG logo needs to become a JPEG with a specific background colour for a client deliverable
  • When Google Search Console flags slow LCP times and the hero image is still being served as a large JPEG
  • When archiving photos from a camera that shoots WebP or AVIF and your archive software only reads JPEG

Examples

PNG screenshot to WebP

Input: Marketing screenshot: 2400×1500 PNG, 3.2 MB

Output: Converted: 2400×1500 WebP, 410 KB, quality 80 — 87% smaller, identical visual quality

JPEG photo to AVIF for hero

Input: Stock JPEG: 1920×1080, 540 KB, quality 85

Output: Converted: 1920×1080 AVIF, 220 KB, quality 60 — 60% smaller, ideal for above-the-fold load speed

Transparent PNG to JPEG

Input: Logo PNG with alpha channel: 1000×1000, 240 KB

Output: Converted: 1000×1000 JPEG, 65 KB, quality 90, white background — alpha replaced with chosen fill colour

Tips

  • Use AVIF for hero and OG images where the roughly 50% byte savings directly improve Core Web Vitals; fall back to JPEG with a picture element for older email clients.
  • WebP is the safest modern choice — supported by every browser since 2020 and roughly 30% smaller than JPEG at equivalent visual quality.
  • When converting PNG to JPEG, pick a background colour that matches the surrounding page area — wrong colour looks immediately wrong, especially for logos.
  • AVIF encoding is CPU-intensive; large files (above 5 MB) may take 3–5 seconds on the server — this is normal and not a sign of failure.
  • For screenshots and icons with crisp edges, use lossless WebP or PNG rather than JPEG — JPEG's chroma subsampling visibly smudges sharp lines.

Frequently Asked Questions

What's the difference between WebP and AVIF?
WebP uses a codec derived from Google's VP8 video format and has been supported in all major browsers since 2020. AVIF uses the AV1 video codec and is newer — supported since 2021–2022 in Chrome, Firefox, and Safari. AVIF achieves greater compression at the same visual quality but takes longer to encode and has less support in email clients and older apps.
Why is my converted JPEG missing transparency?
JPEG does not support an alpha channel. When you convert a PNG or WebP with transparency to JPEG, the alpha layer must be composited onto a background colour. The tool lets you choose that colour; if you see black, the default background was not changed from black.
Which format should I pick for the smallest file size?
For photos: AVIF gives the smallest file, then WebP, then JPEG. For screenshots, logos, or images with flat colours and sharp edges: PNG or lossless WebP — lossy formats smudge sharp lines. For maximum browser compatibility: WebP is the safe modern default.
Are AVIF images supported in all browsers?
AVIF is supported in Chrome, Firefox, Edge, and Safari 16+ (released 2022). It is not supported in Internet Explorer or very old mobile browsers. Email clients almost universally do not support AVIF — use JPEG for email attachments.
Will converting reduce my photo's quality?
Converting between two lossy formats — such as JPEG to WebP — applies a new compression pass and discards a small amount of additional data. Converting from a lossless format (PNG) to a lossy format (JPEG) sets quality entirely by your chosen quality slider. At quality 80 the visual result is excellent for photos.
Does it strip EXIF data when converting?
Yes, as a side effect. Re-encoding through Sharp produces a new file that does not carry forward the EXIF, XMP, or IPTC metadata from the original. If you need to retain metadata such as copyright or author fields, embed them after conversion in an editing tool.
Can I convert HEIC files here?
HEIC (High Efficiency Image Container used by iPhones) is not currently supported as an input format. To convert HEIC files, first save them as JPEG directly from iOS Photos by sharing via AirDrop or email, which triggers automatic HEIC-to-JPEG conversion.
How is my file handled after upload?
The file is written to a temporary server-side directory, processed by Sharp, and the converted output is streamed back to your browser. The original and converted files are both deleted within seconds of the download completing. Nothing is stored persistently.

Explore the category

Glossary

AVIF (AV1 Image File Format)
An image format based on keyframes from the AV1 video codec. It achieves significantly better compression than JPEG and WebP at equivalent visual quality, with support in all major browsers since 2022.
Alpha channel
A per-pixel transparency value stored alongside the colour channels in a PNG or WebP file. JPEG does not support an alpha channel, so transparent areas must be filled with a solid background colour when converting to JPEG.
Lossy vs lossless
Lossy compression permanently discards imperceptible colour information to reduce file size — decoded pixels differ subtly from the source. Lossless compression reorganises data without any information loss, producing bit-identical decoded pixels.
Browser support
The set of browsers that can decode and render a particular image format. WebP has broad support since 2020. AVIF support arrived in 2021–2022. JPEG and PNG have universal support dating back decades.
Chroma subsampling
An encoding optimisation used by JPEG, WebP, and AVIF that stores colour (chroma) at lower resolution than brightness (luma). At 4:2:0 subsampling, colour is stored at one quarter the spatial resolution, which saves bytes but smudges sharp colour boundaries.
Encoder profile
A set of encoding parameters — such as compression level, entropy coding mode, and colour precision — that determine the trade-off between file size, quality, and encoding speed for a given format.